About John

It’s my life mission and purpose to Cultivate Kindness in the Classroom by being a positive role model and sharing with everyone the many psychological and emotional benefits from practising daily kindness.

I have helped transform over 10,000 children’s lives and 1000’s of teachers lives by taking part in my Kindness Matters 30 Day Challenge and I look forward to it doing the same for you and your learners.


  • Professional Speaker
  • NLP Master Practitioner & Associate Trainer at nlpinthenorthwest.co.uk
  • Certified Life Coach
  • IEMT Practitioner
  • Hypnotherapist
  • Transactional Analysis Practitioner (TA)

Kindness Matters

“If you read one book this year to help transform your life and the lives of others… this has to be it!” – Hal Elrod, #1 bestselling author, The Miracle Morning

When you are kind to others, it not only changes you, it changes the world.

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